First show them what you stand for and then begin negotiations.

The Bush administration goes soft
Joseph S. Nye , The Daily Star Original Article

The first term of U.S. President George W. Bush's presidency was marked by unilateralism and military power. The United States was the world's only superpower, so others had to follow. The result was a dramatic decline in America's "soft" or attractive power. Secretary of Defense Donald Rumsfeld said he did not know what soft power was. Now it is back in fashion in Washington.